Total Quality Management (TQM) Essay Example | Topics and Well Written Essays - 2250 words

Total Quality Management (TQM) - Essay Example The main idea is that execution and outcomes of TQM processes are quite distinct from its precepts and theories. Besides, TQM is itself in the process of reinvention and evolution and has unquestionably come a long way since it was first established during the middle of 20th Century. What strikes one most about TQM is that it does not really concern itself about quality or benchmarks, but is a system that is designed to sustain long term value addition and growth for the total business, and not necessarily for specific constituents of business segments like Production, Quality Controls (QC), Inventory Management, etc. Perhaps, one of the major aspects of TQM, besides its holistic approach, lies in its continued sustenance and implementation over long period of time, thus contributing to the overall success of this technique. Perhaps, sustaining the momentum of TQM practices is even more challenging and onerous, especially in SME organizations, where there are several constraints, in terms of available documentation and a well laid out work flow system, besides shortage of human and material resources to set systems afloat. â€Å"Implementing TQM Management alone cannot ensure its long term business success. The leader has to drive the TQM implementation in accordance to the TQM principles, follow the TQM model, provides regular TQM training in the application of TQM Tools, get total employee involvement in their continuous improvement culture building and keep up its momentum† (Foong 2001).

Marketing strategy Essay Example | Topics and Well Written Essays - 250 words - 1

Marketing strategy - Essay Example TOMS shoes has been successful in coming up with trendy shoes that not only make their customers look good but also feel good. Their customers feel that they are making a difference by just purchasing TOMS shoes. The company uses the WIIFM philosophy which means ‘What’s in it for me’. They do this by offering high-quality shoes and also make their clients feel they are supporting a good cause (Russo 84). As you walk in the streets, you are likely to see a number of young people wearing TOMS shoes. This is because the company designs and markets trendy shoes that appeal most to the younger generation. To keep up with the current market trends, TOMS shoes has been forced to expand its product line and now offers a variety of shoes to their customers. One factor that distinguishes TOMS shoes is the fact that they have kept their promise of delivering free shoes for every shoe purchase made. Many businesses start with a good cause, but greed for money ends up ruining the company. The company also has goals and ensures that it meets its set goals. It is interesting to note that TOMS shoes are a profitable business and not a charity